Digital Marketing Manager
2023 – Present

Senior Marketing Associate
2021 – 2023

As FreeWire’s digital marketing and design lead, I manage our marketing team’s digital marketing strategy to showcase, educate, and drive interest in battery-integrated DC fast charging, energy storage, and grid services across diverse markets, including retail, fleet, utilities, and automotive.

The scope of my work covers:

• The implementation of a growth marketing strategy that has increased inbound leads 2.5x year-over-year, including new routing processes for industry and geographical sales leads. 

• Redesign and optimize the FreeWire website for greater CMS and SEO efficiency, including the launch of new product pages, service pages, industry landing pages, customer stories, resources, and webinars.

• Increase awareness and website acquisitions across North America, Europe, and Australia. In the first quarter of 2024, website traffic increased by 20.5%, conversions grew by 32.3%, and average engagement time improved by 6.7%.

• Launched FreeWire’s growth marketing strategy and lead routing process with a focus on efficient website forms, lead scoring, and routing process across geographies and industries, resulting in new disposition reporting and an increase in marketing qualified leads YoY.

• Manage customer marketing and product branding, driving efficiencies and quality of co-branded charging stations, including  Chevron, Circle K, Costco, Duke Energy, Meijer, and Phillips 66.

• Lead the content development for product launches and industry trade shows (CES, NACS, ACT Expo), including product guides, case studies, white papers, event materials, and booth designs.