Marketing & Communications Manager
2015 — 2020 (with an acquisition in 2017)

As the first design and communications hire at Good World Solutions, my creative leadership grew the Laborlink brand from a novel concept to an established mobile technology used by millions of workers around the globe. Simply through their mobile phones, workers can call Laborlink anonymously to self-report their real working conditions.

“Are you being paid on time?” — “Do you feel safe?” — “Have you witnessed verbal or physical abuse from management?” — “Have you witnessed underaged workers?” — “Are you able to leave your job without paying a fee?”

The Laborlink platform quickly scaled to reach a million workers, tested new worker engagement technologies, launched an analytics dashboard, and expanded its scope to detect risks of forced labor and modern-day slavery.

The success of Laborlink culminated in 2017 with its acquisition by ELEVATE Limited, making the Laborlink platform accessible to over 4.5 million workers around the globe.

Impact storytelling

In order to communicate the Laborlink brand effectively, I sourced photographs from multiple participating factories to showcase our presence across countries and industries. The photographs above were taken by Theodore Kaye in 2016.

In 2017, I was able to visit a Mattel Inc. factory in China with a videographer to film a feature on Laborlink as a Global Problem Solver.

“Why don’t we have better visibility into the reality of factory working conditions?”

To answer this question, I collaborated with a regional VR videographer to produce a 360° video that shows the daily life of a garment worker in Tirappur, India.

Put on a VR headset and imagine that you’re standing next to the worker who’s sewing your shirt. What questions would you ask? And how can we ensure that workplace conditions are safe and that workers are being treated fairly?